In 2021, Piece of Web partnered with Kuwait Esports Club to take charge of transforming and localizing esports in Kuwait.
Kuwait Esports Goals:-
- Developing the esports ecosystem in Kuwait.
- Maintaining the international competitiveness of Kuwaiti esports players.
- Attracting sponsors and investors to the esports scene
- Creating a fair and robust competitive environment
- Providing esports education workshops for academic institutions
THE BRIEF:-
Our goal was to increase awareness of esports and build a strong community in the State of Kuwait, encouraging players to participate in esports tournaments to achieve their dreams.
OUR INSIGHT:-
During our tenure at the Kuwait Esports Club, we observed a period preceding the birth of esports in the Arab world, particularly in Kuwait. Awareness of esports was generally low both regionally and domestically.
Our research indicated a need to enhance the awareness of players and parents in Kuwait. To address this, we developed and implemented a well-structured plan.
This plan centered around disseminating interactive and informative content highlighting the significance, benefits, and global scale of esports. The goal was to invigorate the enthusiasm of existing players and educate those less familiar or uninterested in the sport.
Examples:-
Throughout this journey, our primary focus was on Kuwaiti citizens and players, but we also aspired to position the Kuwait Esports Club on the regional map by attracting players from outside the country.
THE RESULTS:-
- Awareness of esports in Kuwait has reached unprecedented levels, with our community becoming more engaged and interested compared to previous years. This is evidenced by the increasing number of players participating in both online and offline tournaments, as well as the growing number of players interacting on social media platforms, thanks to the combined efforts of the Kuwait Esports Club and our team
- We have significantly contributed to the Kuwait Esports Club’s growth and advancement by highlighting their dedicated efforts to elevate sports in Kuwait and the Arab world on social media platforms. This has substantially enhanced the club’s reach and visibility across the Arab region, facilitating the establishment of local and continental partnerships
Examples:-
- We also played a role in the Kuwaiti club tournaments, albeit a digital one. We covered the tournaments and prepared pre-tournament publications to build excitement among fans and players.
Examples:-
- Kuwait Esports Club’s objectives were primarily focused on Kuwaiti players. Accordingly, we concentrated on targeting local players with greater emphasis while simultaneously aiming to attract players from neighboring countries. This was to align with the club’s goals and aspirations and to elevate its profile within the Arab region, Currently, the majority of the Kuwait Club’s followers are Kuwaiti nationals residing in Kuwait, accounting for 77% of the total fanbase.
